Facebook and Brasil

 

It’s amazing how fast social networking catches on.  In Brasil, Facebook became a force to be reckoned with in 2011, seeing phenomenal growth over a short period of time.   It appears, in fact, that Facebook is captivating Brazilian people registering an impressive growth from late 2010 through the Spring of this year. It has now firmly surpassed Orkut and other social networks, and analysts expect the growth to nearly double again by this time next year.

The growth rate of Facebook in Brazil is stunning, to say the very least. Between January and April of 2011 it achieved approximately 5 million new users and is by now fast approaching 18 million. By way of comparison, in January the year before, there were only about 6 million Facebook users total in Brazil.  So what does this have to do with finance?  Interestingly, Facebook is a powerful social media tool that can be used for marketing.  Many internet marketing firms on Brazil are incorporating Facebook landing pages into their strategies, and it’s paying off.  Here is an info graphic about the growth: